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Results 1 - 10 of 10
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Personalized Transactional Advertising Printed at Oniya Shapira for Israel Credit Card Customers
Israel Credit Card Ltd. (Cal), which supplies credit cards for VISA, Diner’s Club, MasterCard, and many other businesses, wanted to upgrade its card offerings to include billing statements with advertisements or coupons tailored to individual customer preferences. As part of the plan, it wanted to switch from black-and-white to color digital printing, and to offer a customer retention program that provides benefits in cooperation with partner establishments. This combination of transaction data with direct marketing is referred to as TransPromo.
Published 2009
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Christie's Subscriptions Renewals
Christie's wanted to make life simpler for the people who receive its catalogs during the year. It needed a way to simplify and streamline the catalog renewal process without giving subscribers more information than they needed. The auction house also wanted to do all this in a way that helped reinforce its brand. A carefully planned project that used personalized mailing materials helped it achieve all of its goals and reduce customer service calls from subscribers 30% in the first month.
Published 2005
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Compassion International Speeds Up Child Sponsorship Efforts
Compassion International, a worldwide agency that supports children in more than 20 countries, needed a faster way to produce child support packages for new donors. The digital printing system the organization developed has allowed the organization to reduce production times and costs. The time to produce sponsorship packets is now less than 24 hours, a process that used to take as many as 21 days.
Published 2005
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DSM Composite Resins Uses Digital Printing to Talk to Customers
DSM Composite Resins has a lot of information to pass along to its customers about its products. The company wanted to provide its customers with information that was interesting and relevant to them, which required the information to be customized by market segment. Plus, the company sells products worldwide and wanted to deliver that information in the native languages of its customers. This was a big project made possible by variable data printing. The company now produces newsletters in several languages with less effort and cost, and all information is now industry specific.
Published 2005
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Pitney Bowes Credit Australia Personalizes Invoices to Build Customer Loyalty
Pitney Bowes Credit Australia wanted to decrease its use of third-party technical service and create more user-friendly invoices. Working with Group 1 Software, a wholly-owned subsidiary, the company was able to create a flexible invoicing system that works in conjunction with existing systems.
Published 2005
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Bermuda Department of Tourism Direct Mail Program
Bermuda Department of Tourism, created an automated brochure system from information entered onto a website by individuals interested in information about travel to Bermuda. A personalized four-color brochure is created, printed and mailed. Initial response rates indicate a higher level of interest than the previous standard campaign.
Published 2004
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AMP Australia Payment Notices
AMP Australia, a financial services firm, re-engineered its document generation process. Business users generate business documents using a graphical user interface, creating a more effective way to design, archive, reprint documents. The time required to create complex documents has been reduced from 50 days to 2-3 days and saves over $1.25 million per year.
Published 2001
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Baan Customized Marketing Collateral
The Baan Company, a provider of B2B collaborative commerce solutions, created a Web-enabled collateral on demand system. The fully automated process allowed documents to be personalized with information such as vertical market, size of company, and contact person. Baan has reduced the time to market of updated information and realized a reduced level of wastage and major cost savings.
Published 2001
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