Elizabethtown College wanted to reconnect with young alumni who had not made a donation to the college. A cross-media direct marketing campaign was implemented that incorporated direct mail, social media, email and Personalized URLs. Over 16% of recipients visited their Personalized URL and over 8% of alumni either completed the survey or made a donation. Published 2011

Fantastic Sams is the largest full service, value-priced hair care salon chain in North America. They needed a way to support the direct marketing needs of its franchise owners to reduce guest churn increase business. Two loyalty program initiatives were developed that communicate with customers through direct mail postcards. The postcards are highly personalized with 27 variables including name, images, offer, salon location, reward status and copy. Direct mail response rates range between 14% and 20% depending on the targeted segment. Published 2011

Fortress Press wanted to improve the performance of their direct mail campaigns and generate interest in their textbooks. To accomplish this direct mail postcards were sent to professors directing them to a Personalized URL for more information on the textbooks and authors. The use of the Personalized URL enabled Fortress Press to track their results and capture information about what factors influenced textbook purchasing decisions. The campaign achieved an over 9% direct mail response rate. Published 2011

Hewlett Packard's product and channel managers need support for conducting integrated lead generation campaigns. A marketing resource center solution was developed by JFM Concepts that supports eight different product lines and enables Value Added Resellers to deploy complex variable data campaigns. Cold sales lists have produced consistent direct mail response rates in the 4% to 6% range while highly segmented offers to warm leads have generated response rates of 30% or higher. Published 2011

JDB Fine Hotels & Resorts is a comprehensive hotel and resort marketing organization representing the finest and most unique properties in the upscale travel market. Travel agents work through JDB to book vacation plans for their clients. A personalized memory book program was developed to strengthen the relationship between JDB and travel agents, and to increase referral business from consumers. The digital print books are customized for each client with details of the trip, exquisite photos and contact information for the travel agent. Published 2011

Laline is a leading chain of stores in Israel specializing in aromatic bath and body care products. During the holiday season Laline needed a direct marketing solution that would build awareness of Laline's solutions for business-to-business gifts among high-value decision makers. A free gift was sent in a dimensional package to key targets along with a message including a Personalized URL. 22.5% of recipients visited their personalized landing page and 9.7% used Laline's online gift advisor. Published 2011

Laline, a leading chain of stores in Israel specializing in aromatic bath and body care products, launched its new loyalty program in early 2010. A direct marketing solution was needed to announce the new program to existing and new customers, motivate customers to join the new club and generate store traffic. A cross media campaign was developed incorporating personalized direct mail, email and Personalized URLS. 8.5% of customers visited their Personalized URL, 56% of visitors printed a special coupon offer and a coupon redemption of 87% was achieved. Published 2011

Digital Innovations Group (DIG) specializes in developing and executing individually relevant marketing and sales communication strategies. To grow their business they developed a lead generation campaign that would create awareness of their company's capabilities and illustrate the power of cross media marketing. Over 10% of recipients visited their Personalized URL and over $50,000 in new sales were generated. Published 2011

The Little Rock Convention & Visitors Bureau (LRCVB) supports organizations in the Little Rock, Arkansas area that benefit from travel, entertainment and convention business. In the autumn of 2010 they sponsored the "Savor the City" traffic generation campaign to increase awareness of participating restaurants. Patrons of participating restaurants were given digitally printed cards encouraging them to visit the campaign microsite via a unique URL or via a QR code. Participating restaurants learned valuable information about their patrons from the online survey results. Published 2011

Loyola University Chicago, located in Chicago, enrolls over 15,000 students, with more than 4,100 residing at its Lake Shore and Water Tower Campuses. Due to the large number of students living in an urban area, Loyola must assign each individual a specific move-in date and time to prevent traffic jams and long elevator waits. To improve the move-in process a welcoming, easy to use printed manual was developed for incoming freshmen and returning students. Each digitally printed manual is personalized with variable data including the student's name, residence hall information, roommate contact information, meal plan information and more. Published 2011