Ten Thousand Villages has 80 branded fair trade retail stores throughout the United States. With at least ten different product tag designs and thousands of potential variations, Ten Thousand Villages was looking for an automated process that would pull in product information from their database and automatically trigger the production and delivery of product tags. A web-to-print digital packaging portal was built with a behind the scenes automated production process that has reduced the amount of staff time needed to produce tags and reduced turnaround times. Published 2012

Ten Thousand Villages wanted to empower individual stores to create and personalize their own marketing collateral, letterhead, postcards, and business cards while retaining corporate brand control over the design. A web-to-print marketing portal was built that allowed store management to select templates, customize fields and order direct mail and marketing collateral to suit their needs. Published 2012

The Standard Group needed a direct marketing campaign that would demonstrate to customers and prospects their cross media capabilities. To accomplish this The Standard Group developed an end-of-year promotion encouraging recipients to request their own personalized 2011 calendar. Two series of personalized postcards and emails were sent to marketing directors, managers and advertising professionals encouraging them to visit a Personalized URL and order their free custom calendar. The campaign achieved a 9.7% response rate and generated several hot leads. Published 2012

The Volvo Group, a leading provider of commercial transport solutions, needed to improve their workflow for fulfilling marketing collateral requests from dealers and employees. A collateral management and fulfillment solution was developed that gave users the ability to order literature online and provided The Volvo Group with detailed inventory tracking. This program helped the Volvo Group reduce storage space by 28.4% by moving a portion of their collateral to print-on-demand, thus eliminating traditional storage costs. Published 2012

Zodiac Pool Systems required a cost-effective and easy-to-implement marketing platform that could improve efficiency, track results and increase return-on-investment on their existing marketing mix without adding complexity. The new cross-media solution enabled the efficient deployment of campaigns via direct mail, paid search, banner advertisements and more. Zodiac used generic URLs such in conjunction with pay-per-click advertising campaigns to ensure that the most current offer and information was available to each prospect. Zodiac also used variable data direct mail pieces that featured a Personalized URL with a strong online call to action. As a result of this coordinated, multi-channel effort Zodiac saw more than a 200% improvement in rebate downloads without an increase in marketing budget.

Allegra Network developed a cross media marketing program that franchises could use for lead generation. The campaign effectively incorporated personalized postcards, email and Personalized URLs driving an average response rate of 5.8%. This program has led to more than $75,000 in new sales across 16 participating franchises. Published 2011

AlphaGraphics in the Cultural District wanted to enhance their customer database by learning more about their customers' direct marketing needs. To accomplish this, they developed a cross media campaign expressing appreciation to their loyal customers and encouraging them to provide feedback on their marketing challenges. The campaign incorporated direct mail, Personalized URLs, and email. AlphaGraphics achieved a 22.5% direct mail response rate, identified 39 marketing services prospects, and generated new business. Published 2011

AlphaGraphics of Orem, Utah wanted to drive new business. They needed a lead generation program that would increase sales by gaining the attention of marketing managers and business owners. They wanted their direct marketing campaign to be fun, different, and memorable so they developed a dimensional mailer that included a classic toy. As a result of the campaign, there was an increase in appointments with decision makers and sales increased by more than 50%. Published 2011

AlphaGraphics in the Cultural District was looking to boost sales and profitability in large format printing, so they invested in new equipment to enable them to reach their goals. With the goal of generating leads and increasing sales, they designed a "dream big" themed campaign and event to creatively convey their large format and cross media marketing capabilities. From their oversized invitation to the décor and parting gifts, AlphaGraphics Cultural District gave their clients exciting examples of how they could help those businesses and organizations promote themselves and stand apart from their competitors. AlphaGraphics' large format print business increased by 56.3% in the 12 months following this campaign. Published 2011

AlphaGraphics Cary wanted to showcase a variety of new and innovative direct marketing tools while educating customers and prospects on their full range of products and services. To accomplish its objectives AG Cary developed the cross-media digital print campaign "AlphaGraphics Super Heroes." The campaign used email, oversized direct mail, dimensional mail, personalized postcards, and Personalized URLs, all tied together with a creative theme. The campaign achieved a 16% response rate and over 150% ROI. Published 2011