AlphaGraphics in the Cultural District developed a multi-channel, self-promotion campaign to educate their clients about the true power of direct mail, especially when approached as an integrated, multimedia marketing campaign. With an audience that is sometimes hard to reach (high level executives often get their mail screened by "gatekeepers"), the marketing team decided on dimensional mail. Here's where the creativity really kicked in. AlphaGraphics took "thinking outside the box" to a whole new level with their "Use Your Coconut" theme and mailing prospects an actual coconut in nylon netting with a hangtag. The theme was carried through in multi-channel communications including email, Personalized URLs, social media, direct mail and on site materials at a marketing workshop. The first and second phases of the campaign achieved a 46% response rate and led to new business. Published 2012

AlphaGraphics in the Cultural District wanted to mark their tenth anniversary with a celebration that would give back to the community and help build awareness of their services. A multichannel direct marketing campaign was developed that incorporated social media, email and direct mail. Customers were asked to help AlphaGraphics celebrate by participating in a special promotional week where 5% of AlphaGraphics' revenues would be donated to local charities. Customers were also invited to an open house party. The campaign successfully showcased AlphaGraphics' personalized marketing capabilities and creativity. Published 2012

As a print service provider Boelte-Hall has been a participant in the Ag Media Summit (AMS) since its inception in 1999. The agricultural market is a key vertical market for Boelte-Hall and they wanted a direct marketing campaign that would show AMS attendees the power of cross channel marketing and increase traffic to Boelte-Hall's booth at the Summit. A direct marketing campaign was developed that incorporated direct mail, Personalized URLs, QR codes, and social media. The campaign drove tremendous booth traffic and was an excellent lead generation tool as 44.9% of survey respondents requested more information on cross channel marketing. Published 2012

Brake Check, a family-owned and operated automotive service company, regularly employed static direct mail as a way to attract local customers. They achieved typical response rates of 1-2%. For its newest location Brake Check hoped to improve the performance of its direct marketing. Data analytics were used to identify prospects who matched Brake Check's best customer profile. A personalized postcard was then sent to this highly targeted audience achieving a 3.6% response rate and total sales of $24,000. Published 2012

To kick off their annual sales initiative BURNDY needed a way to capture the attention of sales representatives and get them excited about the coming year. A dimensional mailer was developed that tied in with BURNDY’s baseball-themed sales campaign. The BURNDY personalized packaging introduced each salesperson to the goals for the year ahead and provided a hint of what was planned without giving away upcoming promotions. The launch was considered a success, with high praise and positive feedback from the sales force. Published 2012.

Burns & McBride is a home comfort services company that wanted to promote a Delaware Sustainable Energy Unit initiative encouraging residents to update their heating and cooling solutions. When a traditional bulk direct mail approach failed, they turned to a personalized campaign for lead generation. A postcard with a Personalized URL directed recipients to a four-page microsite designed to gather information and calculate potential savings for the prospect. The campaign drove $1.6 million in revenue for Burns & McBride. Published 2012

The Children's Art Project (CAP) is a nonprofit organization which raises money through the worldwide sales of seasonal note cards and merchandise. Their previous workflow for custom cards involved imprinting on offset printed shells. This resulted in waste when shells weren't used, inventory costs for CAP and a cumbersome turnaround time. With a new online catalog powered by web to print, customers now have more product choices, the ability to create personalized cards and a turnaround time that has been reduced to five business days. CAP has also enjoyed reduced costs and better order tracking. Published 2012

Choice Hotels International is one of the largest and most successful lodging companies in the world. They wanted to give the franchisees of one of their brands, Clarion Hotels, a marketing support tool to make them more competitive in the marketplace. A web-to-print solution was developed that enabled Clarion personnel to create customized wedding and catering menus for their location. The menus are delivered in printed format and as a Flash-based eMenu that is automatically added to the hotel's website. With the new solution Choice Hotels is able to maintain corporate brand control while Clarion Hotel properties receive marketing collateral specific to their service offerings. Published 2012

Aflac annually recognizes its best performing new sales associates with a trip to the company headquarters. These Triple Crown winners also have the opportunity to tour Communicorp's facility and learn how Communicorp can support their on-going sales efforts. To maximize the impact of the tour and the opportunity to meet with potential customers Communicorp developed a coordinated marketing initiative that included email, printed flyers with QR Codes, tent cards, posters and promotional products. Responses from attendees indicated a strong interest in pursuing creative work and printing with Communicorp. Published 2012

CustomXM set the goal of hosting quarterly Lunch & Learn events for clients and prospects. Structured with an educational focus on the latest in integrated marketing tools, they allowed invitees to see first-hand how CustomXM used cross channel marketing techniques to invite, register and follow up with respondents and attendees. Using a combination of direct mail, email, Personalized URLs, and QR Codes, CustomXM drove attendance at its seminars and the resulting sales leads yielded over $150,000 in new revenue. Published 2012