Garver is a multi-disciplined engineering, planning and environmental services firm. One of Garver's primary marketing channels is exposure through industry trade shows that target government, municipal, transportation and energy-related entities. Garver needed to improve its trade show marketing to increase awareness of the company and its services, drive traffic to their booth and efficiently gather information from attendees. A cross-media campaign was developed that targeted registered trade show attendees with an email, personalized postcard, or in some cases both, announcing Garver's presence at an upcoming show. The communications encouraged recipients to visit a personalized microsite to register for a contest. The emails linked to the microsite via a Personalized URL and the postcards offered recipients the choice of responding via either a personalized QR Code or a Personalized URL. The campaign drove a 29% response rate and increased booth traffic over the previous year by 10% to 50% depending on the trade show. Published 2013

Garver produces a quarterly newsletter, IQ, for its clients and prospects. To address increasing printing and postage costs and to also provide customers and prospects with more interactive content, Garver created an online version of their newsletter. To launch this new online version Garver needed to let its readers know about the new digital edition of IQ, determine delivery preferences and learn what topics interested readers most. A multi-touch campaign incorporating print and email was developed that drove recipients to a Personalized URL where they were asked to complete an online survey. Garver achieved a 12% response rate. Published 2013

Residents near the Gwinnett Braves' Coolray Field were frustrated by traffic congestion, particularly on Sunday game days when there was extra traffic from a nearby church. A direct marketing campaign was developed to establish a relationship with the residents and create goodwill within the community. Personalized postcards were sent to households within a 1.6 mile radius surrounding the stadium. Recipients were encouraged to visit a Personalized URL to receive four complimentary tickets to an upcoming evening game. The campaign achieved a 12.6% direct mail response rate and the Gwinnett Braves started a local marketing database that could be used for future promotions. Published 2013

Hallmark is an iconic brand that makes the world a more caring place by helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others. Since 2008, Mailing Services of Pittsburgh (MSP) has built an impeccable reputation as a valued partner of Hallmark by creating and delivering a proprietary workflow that seamlessly receives, prints, finishes, fulfills and ships/mails thousands of Hallmark products every day direct to consumers. This case study is a look at this automated print workflow that can produce up to 500,000 greeting cards daily. Published 2013

Kroll was opening a new Document Review Center in Washington D.C. and wanted to introduce the facility and their services to local prospects. A cross-channel marketing initiative was developed that incorporated multiple touches including a personalized invitation with a Personalized URL response mechanism, a reminder postcard and email. Variable images and personalized maps were used to gain attention and a compelling offer helped drive response. The campaign had a 26.3% response rate with recipients visiting their personalized microsite and registering for an open house. Published 2013

Lyon College, a small liberal arts college in Batesville, Arkansas, wanted to gain the attention of prospective students and drive applications. Personalized postcards were sent to students encouraging them to visit a Personalized URL and complete an online survey in order to be entered into a drawing for an iPad. A subsequent direct mail piece was personalized based on their responses to the survey. This piece also included an augmented reality trigger which engaged students with a fun video. Four months after the campaign began Lyon College saw a 76% increase in applications received compared to the previous year. Published 2013

Mitsubishi Fuso Truck of America (MFTA) offers diesel-powered, medium-duty cabover trucks through more than 200 dealer locations throughout the United States, Canada, and Puerto Rico. In preparation for the launch of a new product line, MFTA wanted to create a new web-to-print marketing portal to replace an existing site which was under-utilized by dealers. The new portal, FusoGPS serves as a one-stop shop for dealer marketing support. Dealers can customize and order printed collateral, create and send direct mail campaigns, and manage current and prospective sales leads. 85% of dealerships are using the site and thousands of marketing products are ordered monthly. Published 2013

Since 2002, the National World War II Museum's direct-mail communications have been a main driver of its membership program. In recent years, however, response rates to the museum's direct-mail fundraising efforts had flattened out. The museum decided to perform a test to see if variable data printing could improve response. The museum sent personalized newsletters to selected members and static newsletters to a control group of members. Response rates from active members saw a lift in response of approximately 30% compared to the static package. Published 2013