NewPage needed a lead generation direct marketing campaign that would encourage printers to sample NewPage papers and develop brand awareness. A multi-touch, cross-media campaign with a "green" theme was deployed. The campaign incorporated personalized postcards, die-cut mailers, email, custom posters and Personalized URL response mechanisms. The campaign achieved a direct marketing response rate of 4.7% and captured valuable information from print service providers. Published 2011

To promote enrollment in its summer sessions Oakland University used a comprehensive, cross-media marketing campaign that incorporated email, direct mail, movie theater and event advertising, social media, online advertising and campus signage. The responses to each component of the campaign were carefully tracked via response mechanisms such as Personalized URLs, text/SMS, and MS tag 2D barcodes. Through this campaign Oakland University saw a 4% and 9% enrollment increase in its two summer sessions. Published 2011

Otto's AVU, specializing in electronic and appliance sales and service, was celebrating its 50th anniversary and needed to drive store traffic during a special sales event. Their direct marketing campaign targeted previous customers and incorporated direct mail, personalized URLs and trigger based emails. 4.3% of recipients visited their Personalized URL, 3.8% completed the online survey and almost 75% of those who completed the survey made a purchase during the anniversary sales event. Published 2011

Pinehurst Resort, a historic golf resort located in North Carolina, wanted to drive enrollment in its Pinehurst Golf Academy. To accomplish this they used direct mail postcards which directed recipients to a Personalized URL. Once at the campaign site visitors were asked to participate in an online survey that would assess their golf game. After completing the survey a personalized brochure was mailed to respondents with customized information regarding the weaker elements of their golf techniques. The campaign achieved a direct mail response rate of 9.9%. Published 2011

Progressive Communications wanted to highlight their new capabilities powered by digital print. A direct marketing campaign was developed to drive awareness of their services and illustrate the power of personalized communications. The cross-media program incorporated direct mail, QR codes, email and Personalized URLs. Progressive Communications achieved a 11.6% direct mail response rate and new business from customers. Published 2011

Rainbow Station, which offers an early childhood education program for children up to age five, prides itself in providing a nurturing environment. Each year children move up to a new age-appropriate classroom. Rainbow Station needed a way to help ease the transition of preschool children and their parents to their new classroom and teacher. Using variable data print a Rainbow Station Boarding Pass was developed to communicate necessary information in a fun and inviting manner. This has contributed to Rainbow Station's very low customer attrition rate of less than 5%. Published 2011

Remington College has 20 campuses across the U.S. that offer a variety of programs for professional diplomas, Associate's Degrees, and Bachelor's Degrees. Remington receives many online requests for information from prospective students and needed a solution that would provide relevant information. A personalized mailer is now sent with variable data elements including the student's name, nearest campus location and information pertaining to their degree program. In one three-month test of the program Remington College acquired 54 new students as a result of this direct marketing solution. Published 2011

Renaissance Insurance is an independent insurance brokerage with offices in Denver and Windsor, Colorado. The agency had used static postcards as part of previous lead generation campaigns, but there was no way to track results and understand the effectiveness of these campaigns. To improve its results Renaissance Insurance used a creative dimensional mail program. The campaign achieved a direct mail response rate of 35% and drove over $100,000 in new business. Published 2011

Rosemont College, a private liberal arts college, introduced their new Rosemont Experience Fund to alumni with a multi-touch, cross-media marketing campaign. The fundraising campaign incorporated email, direct mail, social media, and Personalized URLs. Communications were personalized based on the recipient's major and extra-curricular activities while on campus and their donor history. 29% of recipients visited their Personalized URL and over $1,700,000 was raised in donations. Published 2011

The Seattle Humane Society (SHS) is a private, nonprofit animal welfare organization that serves the people and animals of King County, Washington. They wanted to learn more about donors including what SHS services are important to them, what their pet adoption plans are, and what interest they have in volunteering. To accomplish this, a personalized direct mail campaign was developed that encouraged recipients to complete an online survey at a Personalized URL or an enclosed paper survey. The campaign achieved a 17% direct mail response rate. Donations exceeded the cost of the campaign by over $1,000, even though fundraising was a secondary goal. Published 2011