Europe

Arval Service Lease, a multi-company, business-to-business fleet car hire service in Spain was experiencing branding inconsistencies and poor image quality on monthly billing statements for its seven partner companies and itself. Arval completely redesigned their traditional, separate invoices to create more aesthetically pleasing documents capable of transmitting essential transaction information as well as new, customized direct marketing messages. These new TransPromo documents eliminated corporate branding problems.
Published 2010

DHL Aviation Services is a global market leader in the international express and logistics industry. DHL uses flight maps that graphically display all of the flight plans and routes on which the company operates as part of its marketing collateral. DHL needed a solution that would speed up the production of these maps, increase their accuracy, and encourage increased use by DHL employees. A web-to-print solution was developed that reduced costs and print production time and increased the accuracy of the maps.
Published 2010

FABORY is an internationally-based retailer offering a range of more than 50,000 different mechanical and chemical fasteners. FABORY was planning to open 125 new retail locations in Europe within two years. Jubels Communicatie crafted a direct marketing campaign that would encourage people to visit the new stores. A series of postcards were sent to prospects encouraging them to visit their Personalized URL and select a free gift to be picked up at the news store.
Published 2010

Mercer Human Resource Consulting has a number of internal and external audiences to satisfy. Meeting the various needs of these audiences through traditional publishing channels had significant limitations. Working with Kinetic Corporation, Mercer built a web-to-print marketing collateral management solution that delivers increased “speed of business” through cost-efficient, print on-demand communications. The new solution has reduced the design through delivery cycle by 14 weeks and has saved Mercer significant money through reduced warehousing and shipping costs.
Published 2010

Océ introduced two new digital print products at the Grafische Vakbeurs Gorinchem graphics tradeshow in February 2009, the CS665 and the VarioPrint 4120. Océ's Production Printing business group wanted to attract prospects to the tradeshow to see the new products. They organized a multi-channel and multi-touch direct marketing campaign to draw a selected group of 450 prospects to their tradeshow booth. The campaign achieved a direct marketing response rate of 25%.
Published 2010

Xerox was opening a new Connection Center in São Paulo, Brazil and wanted to invite key people from five different target audiences to the Grand Opening activities. A multi-touch, cross-media campaign was developed that incorporated email, direct mail, Personalized URLs, image personalization and Short Message Service (SMS). Xerox successfully developed an audience for its Grand Opening events with direct marketing response rates ranging from 20% to 61%.
Published 2010

Hansaprint expanded its digital printing services to include its new Magazine 2.0 concept which uses targeted advertisements to guide readers to Personalized URLs containing content and advertisements fitting the reader's profile. Image personalization was used to attract reader attention. These marketing strategies proved to be effective as more readers responded to and remembered the personalized advertisements.
Published 2009

To build awareness of its printing services and update its contact database, Jubels designed a cross media marketing campaign targeting customers and prospects. An innovative approach and the use of image personalization were used to gain the attention of recipients. They achieved direct mail response rates over 20%.
Published 2009

New Oceans of Dublin, Ireland utilized a cross media, direct marketing campaign to gain appointments for its own sales force. A cleverly designed four-touch direct mail campaign along with personalized landing pages was used for lead generation. Roughly 10% of the prospects agreed to take an appointment.
Published 2009