Europe

FABORY is an internationally-based retailer offering a range of more than 50,000 different mechanical and chemical fasteners. FABORY was planning to open 125 new retail locations in Europe within two years. Jubels Communicatie crafted a direct marketing campaign that would encourage people to visit the new stores. A series of postcards were sent to prospects encouraging them to visit their Personalized URL and select a free gift to be picked up at the news store.
Published 2010

Hansaprint expanded its digital printing services to include its new Magazine 2.0 concept which uses targeted advertisements to guide readers to Personalized URLs containing content and advertisements fitting the reader's profile. Image personalization was used to attract reader attention. These marketing strategies proved to be effective as more readers responded to and remembered the personalized advertisements.
Published 2009

To build awareness of its printing services and update its contact database, Jubels designed a cross media marketing campaign targeting customers and prospects. An innovative approach and the use of image personalization were used to gain the attention of recipients. They achieved direct mail response rates over 20%.
Published 2009

New Oceans of Dublin, Ireland utilized a cross media, direct marketing campaign to gain appointments for its own sales force. A cleverly designed four-touch direct mail campaign along with personalized landing pages was used for lead generation. Roughly 10% of the prospects agreed to take an appointment.
Published 2009

Israel Credit Card Ltd. (Cal), which supplies credit cards for VISA, Diner’s Club, MasterCard, and many other businesses, wanted to upgrade its card offerings to include billing statements with advertisements or coupons tailored to individual customer preferences. As part of the plan, it wanted to switch from black-and-white to color digital printing, and to offer a customer retention program that provides benefits in cooperation with partner establishments. This combination of transaction data with direct marketing is referred to as TransPromo.
Published 2009

Centaur Summits, an event organizer headquartered in the United Kingdom, wanted to improve the process of creating agendas for an upcoming event. The company worked with Strait Logics to create personalized agenda booklets and personalized evaluation forms. Centaur Summits was very pleased with the results of the project and will be using personalized materials for several 2008 events.
Published 2008

Kodak's Graphic Communications Group wanted to boost sales in Spain and Portugal and demonstrate its capabilities for helping prospects generate personalized digital print. Kodak decided to invite 60 prospects to private demonstration and sales meetings at the 2007 Graphispag, an important graphic arts tradeshow held in Barcelona, Spain, every two years. Half of the prospects agreed to a meeting and all of them attended their one-on-one meeting at the show.
Published 2008

Anglia Ruskin University, a large university in the United Kingdom, wanted to set itself apart from its competition by providing highly customized information kits to prospective students. The system, set to launch in November 2006, is expected to reduce printing and postage costs significantly while enabling the school to provide relevant information to prospects.
Published 2007

Glasgow Solicitors Property Centre, a multiple listing service in Scotland, cut costs and gave its member firms greater control over their listing materials by implementing a Web-based listing and print ordering system. A single database holds the listing details and directs the variable data printing production of listing materials.
Published 2007

Ford Finland wanted a Web-to-print solution capable of allowing its independent dealers to set their own content, including offers for products and services. The system has been in operation since 2002 and has boosted sales by 40%.
Published 2006