DoubleTree by Hilton™, a Hilton Worldwide brand, is comprised of more than 250 hotel properties around the world. DoubleTree wanted to improve the process by which hotel properties procured marketing collateral and promotional items. They also wanted to consolidate vendors and maintain corporate brand control. DoubleTree hired the strategic partnership of Tray and MSP to build a comprehensive, single-source, web-to-print toolkit for their international brand. With programming assistance from eIntegrity, they were able to build and deliver a robust toolkit solution for DoubleTree in less than four months. With the new online marketing portal users from the hotel properties can order over 250 different items including door hangers, menus, key cards, conservation cards, stationery, TV channel guides and vehicle signage.
Published 2012

Dermalogica is an international skin care company that sells its products through trained skin therapists. The South African operation of Dermalogica has over 550 stockists that need marketing collateral support. Through a web-to-print portal the stockists are able to create personalized marketing collateral while Dermalogica is able to maintain brand consistency. The new solution is also much more efficient as turnaround time from order to delivery was reduced from weeks to 72 hours.
Published 2011

Laline is a leading chain of stores in Israel specializing in aromatic bath and body care products. During the holiday season Laline needed a direct marketing solution that would build awareness of Laline's solutions for business-to-business gifts among high-value decision makers. A free gift was sent in a dimensional package to key targets along with a message including a Personalized URL. 22.5% of recipients visited their personalized landing page and 9.7% used Laline's online gift advisor.
Published 2011

Laline, a leading chain of stores in Israel specializing in aromatic bath and body care products, launched its new loyalty program in early 2010. A direct marketing solution was needed to announce the new program to existing and new customers, motivate customers to join the new club and generate store traffic. A cross media campaign was developed incorporating personalized direct mail, email and Personalized URLS. 8.5% of customers visited their Personalized URL, 56% of visitors printed a special coupon offer and a coupon redemption of 87% was achieved.
Published 2011

Xerox Israel, a leader in the local commercial digital printing market, wanted to attract customers and prospects to seminars promoting the digital print market. A direct mail lead generation campaign was used with messages, creative and offers that varied for customer and prospect segments. 31% of recipients visited their Personalized URL and 27% registered for a seminar.
Published 2011

Variable data printing was used produce a customised postcard-sized direct mail piece containing a personalised URL. This directed recipients to a personalised micro-site that provided information on Centrica's services and links to customer success stories. The micro-site contained personalisation such as name and a pre-completed enquiry form to gather information on specific needs.
Published 2009 by PODi Australia/NZ

Mood Australia partnered with Prografica to design and implement this direct marketing campaign. Early in 2008, 3400 postcards were sent to a purchased list of key recommenders of specialty cabinet handles. Each postcard included a unique PURL. There was no major incentive although the postcard stated that the recipient would be rewarded for visiting the web site. The web site was personalised and a questionnaire was used to pro le each respondent using various categories such as the intended use of the product.
Published 2008 by PODi Australia/NZ

ING Australia, one of Australia's leading fund managers, life insurers and superannuation providers, wanted to increase contributions received and rollovers while communicating legislated superannuation changes to members. In a carefully structured side by side test of targeted communication using digital colour compared to the usual black and white presentation, the company showed that the results through the customised variable colour significantly outweighed the incremental cost
Published 2008 by PODi Australia/NZ

The composition of the premium statements was a major challenge as the Funds have between 5 and 15 benefit classes each with its own design. In addition, each member has about 250 items of core data that is either displayed on the statement or used to drive the business logic. This information is used to dynamically build each page as there are almost an infinite number of permutations. The production workflow starts with statement design and testing; then follows data preparation and sorting (to minimize postal costs); before the data is composed. Statements are printed on a HP Indigo press before offline collation on a Horizon collator that has been modified with a barcode verification system. This system ensures that the correct pages are assembled. Individual PDF statements are also created, ready to be loaded on the Fund member services web site.
Published 2008 by PODi Australia/NZ

Print Portal in partnership with Pollen Digital created an integrated campaign across print and web. Personalised postcards were sent to 5000 consumers who were selected based on specific lifestyle, age, income and propensity to spend. The postcards asked recipients to “name the lizard” used in the beer's logo by directing them to a personalised URL (PURL) where they received a personalised brand experience. Respondents could also win free beer for a year. In addition, the postcard included a branded bottle opener and offered $10 for a mixed case of beer at the new online store. The recipient's competition details were used to build a customer list for future communication. A viral component was incorporated where participants were encouraged to invite a friend to participate by email.
Published 2008 by PODi Australia/NZ