Australia/NewZealand

Variable data printing was used produce a customised postcard-sized direct mail piece containing a personalised URL. This directed recipients to a personalised micro-site that provided information on Centrica's services and links to customer success stories. The micro-site contained personalisation such as name and a pre-completed enquiry form to gather information on specific needs.
Published 2009 by PODi Australia/NZ

Mood Australia partnered with Prografica to design and implement this direct marketing campaign. Early in 2008, 3400 postcards were sent to a purchased list of key recommenders of specialty cabinet handles. Each postcard included a unique PURL. There was no major incentive although the postcard stated that the recipient would be rewarded for visiting the web site. The web site was personalised and a questionnaire was used to pro le each respondent using various categories such as the intended use of the product.
Published 2008 by PODi Australia/NZ

ING Australia, one of Australia's leading fund managers, life insurers and superannuation providers, wanted to increase contributions received and rollovers while communicating legislated superannuation changes to members. In a carefully structured side by side test of targeted communication using digital colour compared to the usual black and white presentation, the company showed that the results through the customised variable colour significantly outweighed the incremental cost
Published 2008 by PODi Australia/NZ

The composition of the premium statements was a major challenge as the Funds have between 5 and 15 benefit classes each with its own design. In addition, each member has about 250 items of core data that is either displayed on the statement or used to drive the business logic. This information is used to dynamically build each page as there are almost an infinite number of permutations. The production workflow starts with statement design and testing; then follows data preparation and sorting (to minimize postal costs); before the data is composed. Statements are printed on a HP Indigo press before offline collation on a Horizon collator that has been modified with a barcode verification system. This system ensures that the correct pages are assembled. Individual PDF statements are also created, ready to be loaded on the Fund member services web site.
Published 2008 by PODi Australia/NZ

Print Portal in partnership with Pollen Digital created an integrated campaign across print and web. Personalised postcards were sent to 5000 consumers who were selected based on specific lifestyle, age, income and propensity to spend. The postcards asked recipients to “name the lizard” used in the beer's logo by directing them to a personalised URL (PURL) where they received a personalised brand experience. Respondents could also win free beer for a year. In addition, the postcard included a branded bottle opener and offered $10 for a mixed case of beer at the new online store. The recipient's competition details were used to build a customer list for future communication. A viral component was incorporated where participants were encouraged to invite a friend to participate by email.
Published 2008 by PODi Australia/NZ

Origin Energy have long included inserts and generic on-bill messaging, however the opportunity to use digital print technology driven by data analytics to better target customised offers was a new approach. The project started with campaign strategy and by identifying data requirements. Information was extracted from the data warehouse and segments codes and test/control cell flags were appended. The various campaign files were then sent for digital printing. Conversion rates for the green energy up-sell were 0.48% for the bill message only test compared to the insert only control with 0.42%. Response rates for customer data collection were 5.1% for the insert & bill message compared to 4.4% for the insert only control.
Published 2008 by PODi Australia/NZ

JDRF, a not for profit supporting research into type 1 diabetes, worked with Salmat and Vectis to increase the response rates from direct mail sent to regular donors and also increase the amount donated. Digital printing and segmentation produced excellent results when compared to a test group.
Published 2007 by PODi Australia/NZ

The original member statement was on standard A4 letterhead printed on one side, with a black laser print on colour base on the back. Pinpoint recognized that this style was starting to look dated and it wasn't encouraging members to go into stores to redeem their points. Pinpoint therefore asked HPA to help design a new approach. This resulted in a fresh colour statement showing each member's 'point balance. Retailers in the program can choose to incorporate individual offers on the back of the statement or use the default set of generic offers. Coupons and vouchers can also be attached in the new design. The 65,000 member database is segmented using a number of different variables so that the direct mail is now targeted and relevant. The mailing is sent four times each year.
Published 2007 by PODi Australia/NZ

Digital Logic developed an integrated mail, web and email campaign. It featured a high impact personalised postcard mailing with a personalised url (web page link). Nonresponders were followed up with an email that also contained a link to the personal web page. A Taco Bill branded personal web page welcomed each customer by name plus other information. Customers were encouraged to enter a draw for 12 months free dining and they were asked to pass on the details to friends and relatives. The web page also included a discount voucher to download and redeem at a Taco Bill restaurant.
Published 2007 by PODi Australia/NZ

Deakin University first analysed how documents were ordered and produced and used this information to create a comprehensive workflow map. This resulted in the recommendation that the printeries move to digital print-on-demand (POD) to allow shorter print runs and faster turnaround times. A significant investment in staff retraining was recommended and the project also involved the introduction of document management software.
Published 2007 by PODi Australia/NZ