Asia

Israel Credit Card Ltd. (Cal), which supplies credit cards for VISA, Diner’s Club, MasterCard, and many other businesses, wanted to upgrade its card offerings to include billing statements with advertisements or coupons tailored to individual customer preferences. As part of the plan, it wanted to switch from black-and-white to color digital printing, and to offer a customer retention program that provides benefits in cooperation with partner establishments. This combination of transaction data with direct marketing is referred to as TransPromo.
Published 2009

Channel Graphics created an innovative, personalized direct marketing campaign to drive a record number of prospects and members to its industry event. This case study shows how personalization is being used in China to-day, including how personalized address stickers help overcome cost and regulatory barriers.
Published 2008

Branding in the graphic arts industry in China is still relatively primitive, especially in the area of print service providers. Being one of the most popular media providers in the graphic arts industry in China, Channel Graphics is launching a series of branding events under a campaign named "The 1st Branding Parade for Print Service Providers in Beijing," with the aim to promote brand-building among print service providers in the coming few years. As a result, a series of programs were conducted to promote brand awareness among print service providers, including playing an interactive Poker Game with its 20,000 magazine readers.
Published 2008