Asia

DHL Aviation Services is a global market leader in the international express and logistics industry. DHL uses flight maps that graphically display all of the flight plans and routes on which the company operates as part of its marketing collateral. DHL needed a solution that would speed up the production of these maps, increase their accuracy, and encourage increased use by DHL employees. A web-to-print solution was developed that reduced costs and print production time and increased the accuracy of the maps.
Published 2010

Mercer Human Resource Consulting has a number of internal and external audiences to satisfy. Meeting the various needs of these audiences through traditional publishing channels had significant limitations. Working with Kinetic Corporation, Mercer built a web-to-print marketing collateral management solution that delivers increased “speed of business” through cost-efficient, print on-demand communications. The new solution has reduced the design through delivery cycle by 14 weeks and has saved Mercer significant money through reduced warehousing and shipping costs.
Published 2010

Xerox was opening a new Connection Center in São Paulo, Brazil and wanted to invite key people from five different target audiences to the Grand Opening activities. A multi-touch, cross-media campaign was developed that incorporated email, direct mail, Personalized URLs, image personalization and Short Message Service (SMS). Xerox successfully developed an audience for its Grand Opening events with direct marketing response rates ranging from 20% to 61%.
Published 2010

Israel Credit Card Ltd. (Cal), which supplies credit cards for VISA, Diner’s Club, MasterCard, and many other businesses, wanted to upgrade its card offerings to include billing statements with advertisements or coupons tailored to individual customer preferences. As part of the plan, it wanted to switch from black-and-white to color digital printing, and to offer a customer retention program that provides benefits in cooperation with partner establishments. This combination of transaction data with direct marketing is referred to as TransPromo.
Published 2009

Channel Graphics created an innovative, personalized direct marketing campaign to drive a record number of prospects and members to its industry event. This case study shows how personalization is being used in China to-day, including how personalized address stickers help overcome cost and regulatory barriers.
Published 2008

Branding in the graphic arts industry in China is still relatively primitive, especially in the area of print service providers. Being one of the most popular media providers in the graphic arts industry in China, Channel Graphics is launching a series of branding events under a campaign named "The 1st Branding Parade for Print Service Providers in Beijing," with the aim to promote brand-building among print service providers in the coming few years. As a result, a series of programs were conducted to promote brand awareness among print service providers, including playing an interactive Poker Game with its 20,000 magazine readers.
Published 2008