Through the use of data analytics and enhanced relevant marketing Rosemont College hoped to improve the overall participation of alumni in its annual fund drive. A cross-channel direct marketing campaign was developed that incorporated email, direct mail, Personalized URLs, video and social media. The campaign was a huge success with overall alumni participation increasing by 9.6% over 2010. The ROI for the campaign was 1295.65% and the cost to raise $1 was $0.07. Published 2012

Imagine Your Smile/Natural Dentistry by Design is a specialty dentistry practice whose business is derived from referrals. This successful direct marketing campaign informed and motivated area general dentists about Dr. Wilhelm's practice and provided them the tools and support to easily and confidently send referrals to his practice. Personalized postcards including Personalized URLs drove a direct mail response rate of over 4% which ultimately led to many referrals. Published 2012

Chick-fil-A is one of the largest privately-held restaurant chains in the U.S. with nearly 1,500 restaurants in 38 states and Washington D.C. Local franchise owners in Covington, Louisiana needed a direct marketing traffic generation solution that would establish a customer database and drive store business. A campaign incorporating personalized plastic postcards, Personalized URLs and viral marketing via social media, email and text messaging drove huge results. The campaign achieved a direct marketing response rate of 120.6%. Published 2011

Good Sports Outdoor Outfitters expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion Good Sports implemented a direct marketing traffic generation campaign to increase sales and attract new customers. The cross-channel campaign coordinated messages and offers across direct mail, email, newsweekly ads and QR code landing pages. Redemptions of personalized direct mail coupons and seasonal promotions resulted in new sales exceeding $60,000. Published 2012

AlphaGraphics in the Cultural District developed a multi-channel, self-promotion campaign to educate their clients about the true power of direct mail, especially when approached as an integrated, multimedia marketing campaign. With an audience that is sometimes hard to reach (high level executives often get their mail screened by "gatekeepers"), the marketing team decided on dimensional mail. Here's where the creativity really kicked in. AlphaGraphics took "thinking outside the box" to a whole new level with their "Use Your Coconut" theme and mailing prospects an actual coconut in nylon netting with a hangtag. The theme was carried through in multi-channel communications including email, Personalized URLs, social media, direct mail and on site materials at a marketing workshop. The first and second phases of the campaign achieved a 46% response rate and led to new business. Published 2012

Miami University had revamped its Honors Program to give students the opportunity to shape their studies and explore their interests beyond the traditional classroom. Eager to increase awareness of—and enrollment in—its cutting-edge program, Miami University implemented a multi-channel direct marketing campaign. The campaign included variable data personalization, Personalized URLs, direct mail and email. The variable mailer was tested against a static control. 90.5% of enrolled Honors students were respondents to the data-driven mailer while only 9.5% had received the control mailers. Published 2012

As a small school Erskine offers students a very personalized experience and the opportunity to develop strong connections with faculty. Erskine wanted to demonstrate this in its communications with prospective students. They also needed a direct marketing program that would help them achieve their admissions goals. Once students complete an online form a personalized microsite is created on the fly with relevant information about their choices. Respondents are encouraged to revisit their personalized site often, and subsequent communications use their Personalized URL as the response mechanism. Erskine has seen a 72% year-to-date increase in applications submitted and a 58% year-to-date increase in accepted students. Published 2012

The Bradford Chamber of Commerce in the UK partnered with "new age" printer Resource to create a multi-channel marketing campaign to communicate the benefits of membership and to grow members. The campaign involved direct mail and Personalized URLs to articulate four simple propositions to the target audience of small to medium size businesses in the locality. This was supported by outdoor and newspaper advertising to create a fully integrated customer acquisition campaign. The key result was a 51% increase in membership growth. Published 2012

Push The Rock needed donations to fund its summer camps, mission trips and other programs. A multi-phase, cross-channel direct marketing campaign was developed to reach out to families of campers, previous donors and prospective donors. The highly integrated donor nurturing campaign utilized direct mail, email, Personalized URLs and flash videos. The campaign achieved impressive results – a 94% increase in money raised for the Annual Fund and a 200% campaign ROI. Published 2012

The Japanese American National Museum (JANM) offers membership as a means to support the museum. For their annual fundraising campaign they needed to increase the total number of members and the total dollars raised. JANM used customer analytics to review their existing donor base to determine what characteristics to look for in potential prospects. A direct mail campaign was then developed to reach lapsed and prospective donors. Using relevant messaging JANM saw a 10% to 15% lift in total donation amounts compared to the previous year. Published 2012