PODi Award Winner

DUKE, a print services provider located in Cleveland, Ohio, had recently begun offering Personalized URLs as a service for its clients. The company developed a campaign that would explain to clients the benefits of incorporating Personalized URLs into their marketing communications. DUKE's direct marketing campaign consisted of multiple touches including postcards and follow-up emails. The campaign achieved a direct mail response rate of 19.5% and they closed new business.
Published 2010

The Girl Scouts Arizona Cactus Pine Council (GSACPC), which serves Girl Scouts throughout Arizona, was seeing a decline in donations and needed a way to cultivate new donors who might participate in an upcoming fundraising campaign. A cross media direct marketing campaign was developed including variable data direct mail, email, Personalized URLs, social media and telemarketing. The campaign saw an overall response rate of 8.2% and average donation amounts rose from $50 to 250.
Published 2010

Mercer Human Resource Consulting has a number of internal and external audiences to satisfy. Meeting the various needs of these audiences through traditional publishing channels had significant limitations. Working with Kinetic Corporation, Mercer built a web-to-print marketing collateral management solution that delivers increased “speed of business” through cost-efficient, print on-demand communications. The new solution has reduced the design through delivery cycle by 14 weeks and has saved Mercer significant money through reduced warehousing and shipping costs.
Published 2010

Move, Inc. is a leader in online real estate with 9.3 million monthly visitors to its online network of websites. Move wanted to provide their affiliate agents with the ability to easily create and send highly personalized direct mail postcards to prospects within defined geographical neighborhoods. Move worked with QuantumDigital to create an automated lead generation program that manages agent prospecting in targeted areas.
Published 2010

OTC Systems wanted to obtain business from automotive dealerships by demonstrating the capabilities and benefits of their marketing portal solution. Their direct marketing campaign introduced OTC Systems and its marketing services to targeted Canadian dealerships, used creative image personalization to gain attention, and directed recipients to a Personalized URL where they could learn more. Over the course of the direct mail campaign approximately 70% of the prospects visited their Personalized URL.
Published 2010

Rosemont College, a small private liberal arts college, felt that they did not have a strong connection with young alumni who had graduated between 1998 and 2008. To address this need a three phase direct mail campaign incorporating Personalized URLs was developed. Rosemont achieved a direct mail response rate of 23% and gathered information about its alumni. Rosemont used the marketing best practices learned from this campaign to develop a follow-up communication with alumni.
Published 2010

Rosemont College is a small private liberal arts college located in Philadelphia, Pennsylvania. Rosemont wanted to engage young alumni and cultivate this audience as donors. To foster camaraderie and participation among young alumni Rosemont decided to hold a "Virtual Party" on Facebook. A direct marketing campaign incorporating email, postcards and Personalized URLs was developed to drive people to this Facebook event.
Published 2010

Action Mailing changed their business strategy to become a marketing services provider and launched a direct marketing campaign to communicate the shift to their customers. Using a treasure hunt theme combined with digital printing, VDP and personalized URLs, Action Mailing successfully drew over 300 prospects and clients to their Open House. The event helped position Action Mailing as a marketing services provider capable of creating and managing relevant direct mail campaigns.
Published 2009

DMM needed a way to showcase their cross-media marketing services while engaging C-level marketers. To accomplish this they developed a direct marketing lead generation campaign which invited a targeted group of marketers to a wine tasting event. The combination of personalized direct mail, email marketing, Personalized URLs and phone calls led to outstanding ROI including over $1.5 million in sales.
Published 2009

General Motors of Canada Limited (GMCL) wanted an enterprise-wide customer communication tool that would allow its retail network to design and order customized sales and marketing collateral online. GM Dealer Direct is a Web to print solution that enables a Dealer to create targeted direct mail campaigns using design templates. Almost all GM Dealers in Canada now use the Web to print system, It has saved the Dealers and the corporation money and time and has improved dealership direct marketing efforts.
Published 2009