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Results 1 - 10 of 41
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DUKE Educates Customers About Personalized URLsFeatured
DUKE, a print services provider located in Cleveland, Ohio, had recently begun offering Personalized URLs as a service for its clients. The company developed a campaign that would explain to clients the benefits of incorporating Personalized URLs into their marketing communications. DUKE's direct marketing campaign consisted of multiple touches including postcards and follow-up emails. The campaign achieved a direct mail response rate of 19.5% and they closed new business.
Published 2010
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Girl Scouts Raises Funds with Support the Sash CampaignFeatured
The Girl Scouts Arizona Cactus Pine Council (GSACPC), which serves Girl Scouts throughout Arizona, was seeing a decline in donations and needed a way to cultivate new donors who might participate in an upcoming fundraising campaign. A cross media direct marketing campaign was developed including variable data direct mail, email, Personalized URLs, social media and telemarketing. The campaign saw an overall response rate of 8.2% and average donation amounts rose from $50 to 250.
Published 2010
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Move.com Creates Automated Lead Generation Tool for Real Estate AgentsFeatured
Move, Inc. is a leader in online real estate with 9.3 million monthly visitors to its online network of websites. Move wanted to provide their affiliate agents with the ability to easily create and send highly personalized direct mail postcards to prospects within defined geographical neighborhoods. Move worked with QuantumDigital to create an automated lead generation program that manages agent prospecting in targeted areas.
Published 2010
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Rosemont College Reconnects with Young AlumniFeatured
Rosemont College, a small private liberal arts college, felt that they did not have a strong connection with young alumni who had graduated between 1998 and 2008. To address this need a three phase direct mail campaign incorporating Personalized URLs was developed. Rosemont achieved a direct mail response rate of 23% and gathered information about its alumni. Rosemont used the marketing best practices learned from this campaign to develop a follow-up communication with alumni.
Published 2010
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Rosemont Engages Young Alumni with a Virtual Party
Rosemont College is a small private liberal arts college located in Philadelphia, Pennsylvania. Rosemont wanted to engage young alumni and cultivate this audience as donors. To foster camaraderie and participation among young alumni Rosemont decided to hold a "Virtual Party" on Facebook. A direct marketing campaign incorporating email, postcards and Personalized URLs was developed to drive people to this Facebook event.
Published 2010
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Action Mailing Discovers Treasure in Marketing Services
Action Mailing changed their business strategy to become a marketing services provider and launched a direct marketing campaign to communicate the shift to their customers. Using a treasure hunt theme combined with digital printing, VDP and personalized URLs, Action Mailing successfully drew over 300 prospects and clients to their Open House. The event helped position Action Mailing as a marketing services provider capable of creating and managing relevant direct mail campaigns.
Published 2009
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DMM Increases Sales by Targeting Senior-Level Marketers
DMM needed a way to showcase their cross-media marketing services while engaging C-level marketers. To accomplish this they developed a direct marketing lead generation campaign which invited a targeted group of marketers to a wine tasting event. The combination of personalized direct mail, email marketing, Personalized URLs and phone calls led to outstanding ROI including over $1.5 million in sales.
Published 2009
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General Motors Canada Supports Dealers Marketing Needs with Web-to-Print Solution
General Motors of Canada Limited (GMCL) wanted an enterprise-wide customer communication tool that would allow its retail network to design and order customized sales and marketing collateral online. GM Dealer Direct is a Web to print solution that enables a Dealer to create targeted direct mail campaigns using design templates. Almost all GM Dealers in Canada now use the Web to print system, It has saved the Dealers and the corporation money and time and has improved dealership direct marketing efforts.
Published 2009
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Hansaprint Proves Personalized Magazines Effective
Hansaprint expanded its digital printing services to include its new Magazine 2.0 concept which uses targeted advertisements to guide readers to Personalized URLs containing content and advertisements fitting the reader's profile. Image personalization was used to attract reader attention. These marketing strategies proved to be effective as more readers responded to and remembered the personalized advertisements.
Published 2009
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The Maine Office of Tourism Increases Response and Revenues with Personalized Pocket Guide
As part of its overall efforts to find more effective ways to attract visitors to its state, the Maine Office of Tourism tested the use of customized digital printing in its marketing collateral. Variable data printing (VDP) was used to produce custom travel brochures based on the particular interests of people responding to questions on the Maine web site. To test the new approach, customized marketing brochures were run against static direct mail and the results were tracked to compare the two approaches and develop marketing best practices.
Published 2009
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