Lead Generation

After sending a Holiday card in December, DIG created a follow up cross-channel marketing campaign at Valentine's Day. They wanted to share the results of the Holiday campaign and use the Valentine's Day campaign as a lead generation effort. The direct marketing postcards directed recipients to a personalized URL (PURL) where they could selct a free t-shirt gift. DIG achieved a direct mail response rate of 16.5%.
Published 2010

AlphaGraphics and their marketing services firm H2M developed a creative lead generation program to reach current customers and prospects. The goal was to demonstrate the broad range of direct marketing services that AlphaGraphics can offer its customers. They created a multi-channel campaign with three touch points: a dimensional mail piece, personalized postcards for non-responders and non-responder calls.
Published 2010

Anritsu is a leader in electronic instruments used by the wireless industry. An extremely competitive environment made it difficult for Anritsu to penetrate four of the top cell phone companies. Anritsu needed a lead generation campaign that would help increase sales of their product. A direct marketing campaign incorporating dimenional mail, personalized URLs (PURLs), email and telemarketing. The campaign achieved a response rate of 7%
Published 2010

Blue Tape, in its efforts to grow from a quick-print/copy business to a full-service, strategic marketing services partner, used a multi-channel direct marketing campaign to demonstrate the process for clients and prospects. The campaign, which incorporated direct mail, email, and personalized URLs (PURLs), achieved a 4.45% response rate and was an effective lead generation tool.
Published 2010

Budco wanted to effectively communicate the inherent quality, value and efficiencies of digital print, as well as the value derived from working with a marketing services partner who can provide innovative, end-to-end solutions that deliver results. To do this, Budco developed an educational seminar and direct marketing campaign with a "Digital School That Rocks" theme. This multi-touch campaign, which included personalized URLs (PURLs) as a response mechanism achieved a 24% response rate.
Published 2010

Many of the companies that serve the Cape Cod, Massachusetts area are small businesses that do not have large direct marketing budgets. Curley Direct developed a co-op direct mail piece that enabled businesses to cost-effectively reach a highly targeted audience. Over 2,200 people visited their personalized URLs (PURLs) resulting in an effective lead generation campaign.
Published 2010

Club ABC Tours wanted to create a campaign that would incent travel among current members and prospects. They paired with a full service direct marketing company to develop a multi-channel campaign incorporating direct mail, personalized landing pages, email and telemarketing. The direct mail piece used variable data and imagery to gain the attention of recipients. With this direct marketing solution Club ABC was able to increase revenue from bookings and memberships.
Published 2010

Digital Innovations Group (DIG) specializes in developing and executing relevant marketing strategies. Every year, DIG sends a holiday card, and in 2008 they created a cross-channel holiday greeting that showcased the marketer's one-to-one marketing services. The holiday card earned the attention of recipients who visited their personalized URLs (PURLs) for a direct mail response rate of 19.6%
Published 2010

Gannett Co., Inc., an international news and information company, wanted to test the use of direct mail to promote newspaper advertising packages to small businesses. A letter was created that used digital print to vary information based on the recipient company's SIC code. The variable data included the recipient name, redemption code and a sample ad that corresponded with the targeted business.
Published 2010