Lead Generation

After sending a Holiday card in December, DIG created a follow up cross-channel marketing campaign at Valentine's Day. They wanted to share the results of the Holiday campaign and use the Valentine's Day campaign as a lead generation effort. The direct marketing postcards directed recipients to a Personalized URL where they could selct a free t-shirt gift. DIG achieved a direct mail response rate of 16.5%.
Published 2010

Anritsu is a leader in electronic instruments used by the wireless industry. An extremely competitive environment made it difficult for Anritsu to penetrate four of the top cell phone companies. Anritsu needed a lead generation campaign that would help increase sales of their product. A direct marketing campaign incorporating dimenional mail, Personalized URLs, email and telemarketing. The campaign achieved a response rate of 7%
Published 2010

Caterpillar, the world's largest maker of construction and mining equipment, needed a lead generation solution that would drive sales of its equipment. A campaign incorporating direct marketing postcards with variable imagery, text and Personalized URLs was deployed. The campaign consistently pulled direct mail response rates in excess of 4%.
Published 2010

Club ABC Tours wanted to create a campaign that would incent travel among current members and prospects. They paired with a full service direct marketing company to develop a multi-channel campaign incorporating direct mail, personalized landing pages, email and telemarketing. The direct mail piece used variable data and imagery to gain the attention of recipients. With this direct marketing solution Club ABC was able to increase revenue from bookings and memberships.
Published 2010

Digital Innovations Group (DIG) specializes in developing and executing relevant marketing strategies. Every year, DIG sends a holiday card, and in 2008 they created a cross-channel holiday greeting that showcased the marketer's one-to-one marketing services. The holiday card earned the attention of recipients who visited their Personalized URLs for a direct mail response rate of 19.6%
Published 2010

Gannett Co., Inc., an international news and information company, wanted to test the use of direct mail to promote newspaper advertising packages to small businesses. A letter was created that used digital print to vary information based on the recipient company's SIC code. The variable data included the recipient name, redemption code and a sample ad that corresponded with the targeted business.
Published 2010

interlinkONE, an integrated marketing software solution provider, developed a direct mail campaign incorporating Personalized URLs as a lead generation tool for their product. The postcards were also used to generate interest before the On Demand 2009 conference. Building on the theme "Get Your Company Growing," the campaign generated a direct mail response rate of 27.8%
Published 2010

International Paper wanted to educate commercial printers on the benefits of variable data and on the superior performance of their product line of digital printing papers. They also wanted to raise customer confidence in International Paper as a valued business partner who can help service provider companies grow. To achieve this a marketing portal with free sales tools for printers was developed. The initial launch campaign announcing the portal directed recipients to a Personalized URL and achieved a direct mail response rate of over 7%.
Published 2010

Lexus, a division of Toyota Motor Corporation, wanted to create market awareness of the new Lexus 2010 RX sport utility vehicle and its customizable features. As part of its advertising strategy a six-issue custom magazine was developed, in cooperation with Time, Inc. and The Ace Group. The custom magazine publishing application attracted 31,000 digital print edition subscribers and 200,000 digital edition subscribers.
Published 2010