Direct Marketing
Direct Marketing case studies showcase the use of variable data printing (VDP) and personalized URLs for product promotion, brand awareness, and lead generation. These personalized direct marketing campaigns increased direct order purchases, customer loyalty, and traffic generation. Printer self promotion examples illustrate how to grow a digital printing business.
Read our digital printing case studies to learn how personalized direct mail, postcards, gifts, and invitations can be combined with custom landing pages for higher response rates.
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 My Sports Dreams is a fundraising organization that targets schools and other not-for-profit agencies with a solution that includes professionally crafted sponsorship letters. Their primary market is college sports teams but they were eager to enter a market new to them - high school sports teams. Working with Foley Graphics, they developed a direct mail campaign incorporating personalized URLs (PURLs) that would introduce the My Sports Dreams product to high school football coaches. The personalized postcards contained a high degree of variable data that attracted the attention of coaches. |
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ING Australia, one of Australia's leading fund managers, life insurers and superannuation providers, wanted to increase contributions received and rollovers while communicating legislated superannuation changes to members. In a carefully structured side by side test of targeted communication using digital colour compared to the usual black and white presentation, the company showed that the results through the customised variable colour significantly outweighed the incremental cost
Published 2008 by PODi Australia/NZ  |
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