Direct Marketing

 

Direct Marketing case studies showcase the use of variable data printing (VDP) and personalized URLs for product promotion, brand awareness, and lead generation. These personalized direct marketing campaigns increased direct order purchases, customer loyalty, and traffic generation. Printer self promotion examples illustrate how to grow a digital printing business.

 

Read our digital printing case studies to learn how personalized direct mail, postcards, gifts, and invitations can be combined with custom landing pages for higher response rates.


Direct Order (44)
Lead Generation (118)
Loyalty (58)
Printer Self-Promo (53)
Traffic Generation (60)
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ING Australia Proves the Marketing Value of Essential Mail

ING Australia, one of Australia's leading fund managers, life insurers and superannuation providers, wanted to increase contributions received and rollovers while communicating legislated superannuation changes to members. In a carefully structured side by side test of targeted communication using digital colour compared to the usual black and white presentation, the company showed that the results through the customised variable colour significantly outweighed the incremental cost
Published 2008 by PODi Australia/NZ
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PODi the digital printing initiative



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