Editor's Premium Picks

• JANM Uses Relevant Direct Mail to Boost Spring Appeal Results

  

  The Japanese American National Museum (JANM) offers membership as a means to support the museum. For their annual fundraising campaign they needed to increase the total number of members and the total dollars raised. JANM used customer analytics to review their existing donor base to determine what characteristics to look for in potential prospects. A direct mail campaign was then developed to reach lapsed and prospective donors. Using relevant messaging JANM saw a 10% to 15% lift in total donation amounts compared to the previous year. Published 2012

• Specialty Dentist Grows Referrals Through Personalized Campaign

  

  Imagine Your Smile/Natural Dentistry by Design is a specialty dentistry practice whose business is derived from referrals. This successful direct marketing campaign informed and motivated area general dentists about Dr. Wilhelm's practice and provided them the tools and support to easily and confidently send referrals to his practice. Personalized postcards including Personalized URLs drove a direct mail response rate of over 4% which ultimately led to many referrals. Published 2012

• Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales

  

  Good Sports Outdoor Outfitters expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion Good Sports implemented a direct marketing traffic generation campaign to increase sales and attract new customers. The cross-channel campaign coordinated messages and offers across direct mail, email, newsweekly ads and QR code landing pages. Redemptions of personalized direct mail coupons and seasonal promotions resulted in new sales exceeding $60,000. Published 2012

• AlphaGraphics Uses Multichannel Campaign to Thank Customers and Community

  

  AlphaGraphics in the Cultural District wanted to mark their tenth anniversary with a celebration that would give back to the community and help build awareness of their services. A multichannel direct marketing campaign was developed that incorporated social media, email and direct mail. Customers were asked to help AlphaGraphics celebrate by participating in a special promotional week where 5% of AlphaGraphics' revenues would be donated to local charities. Customers were also invited to an open house party. The campaign successfully showcased AlphaGraphics' personalized marketing capabilities and creativity. Published 2012