Editor's Premium Picks

• Manulife Financial Moves to On-Demand Enrollment Kit Fulfillment

  Manulife Financial mails an enrollment kit to prospects who have visited their website or contacted them by telephone in response to a marketing or advertising campaign. Manulife Financial needed a new solution that would decrease costs by eliminating pre-printed inventory and reducing labor associated with fulfillment. They also wanted to make enrollment kits more relevant to the individual recipients. An on-demand fulfillment solution was developed where enrollment kit components are digitally assembled. The output is a high-quality saddle-stitched document that contains custom information for the recipient. The new process virtually eliminates manual labor and the opportunity for quality errors. Manulife has also realized a cost reduction of $21,000. Published 2013

• API-Marketing Succussfully Rebrands Business

  API Marketing, formerly known as Auburn Printers & Integrated Marketing, has long been a leader in commercial offset and digital printing. To change old perceptions of the company being "just a printer" they went through a year-long campaign to retire the Auburn company name and iconic mascot "Prince Perfect" and rebrand itself as API-Marketing. This multi-phase campaign incorporated direct mail with Personalized URLs, social media, email, community engagement, press releases, newspaper ads with QR Codes and much more. The campaign achieved a 56% direct mail response rate. More importantly API successfully rebranded itself as a marketing solutions provider and realized increased sales. Published 2013

• Galmere Fresh Foods Solves Promotional Challenge with New Packaging Solution

  Galmere Fresh Foods manufactures fresh soups, premium salads and sandwich fillers. Galmere wanted to change its packaging frequently to introduce new ingredients or seasonal products. By using digitally printed folding carton sleeves, Galmere can cost effectively update its packaging and increase the speed to market for new package designs. Galmere is also able to print special promtions right on the packaging instead of using awkward, hand-applied labels. Published 2013

• Interbeverage Successfully Markets Bonfrut to Regional Market

  Interbeverage manufactures hot-fill beverages including a line of all natural fruit juices and teas sold under the Bonfrut name in a regional market. Interbeverage needed a labeling solution that would allow them to cost effectively order smaller quantities of beverage labels and open up opportunities for private label accounts. Working with Topp Digital Label Solutions labels are now produced with digital print in average run lengths of 250,000 labels. With this solution Interbeverage has successfully launched six juice and tea products and attracted a private label account. Published 2013.