About Caslon

Caslon helps companies leverage digital printing and print on demand technologies to build business. Caslon is a PODi affiliate, and provides content, training, and marketing best practices to PODi members and to the printing industry. Caslon supports direct marketing professionals with digital printing case studies, marketing strategies and marketing tools, like Find a Service Provider.

PODi: A Unique Association for a Unique Industry

In 1998, Caslon expertise in digital technology and business strategy made them the natural choice to lead PODi, the Digital Printing Initiative. PODi, a consortium of leading hardware, software and services providers, guides the evolution of digital printing by promoting interoperability through standards. PODi market development activities advance opportunities in digital printing technology. Today, Caslon has built a large, thriving community of professionals and companies that has become one of the leading associations in the digital printing industry.

Caslon Services for PODi

Caslon serves as a contractor to PODi on several levels:

• A PODi Affiliate providing services to regional constituents
• Provider of top-level services for the PODi organization itself

A PODi Affiliate

As a PODi Affiliate, Caslon concentrates on the needs of digital print service providers, marketing service providers, and other companies interested in digital print. Activities include the annual AppForum, online seminars, publications like white papers and industry reports, and the PODi web site.

Bringing People and Ideas Together

Caslon produces the annual PODi AppForum, which is the centerpiece of PODi's educational events. Technical and marketing professionals and executive management from across the nation attend the popular event each year. The Forum is known for its emphasis on real-world case studies.

Caslon also offers highly relevant learning events for the digital printing community. Our growing series of educational programs help print service providers keep up with the latest thinking and technology and make smarter decisions that grow their businesses. The rigorous industry focus of a Caslon meeting cannot be duplicated by other events or media.

Top-Level Services for PODi

Caslon is the contractor for top-level PODi activities that impact all types of members. Activities include direction setting with the executive board, documenting and maintaining the PPML standard, and managing the online case study database.

Other Services for the Digital Printing Community

Caslon brings expertise and value directly to the digital print community through a variety of services. These fall into two main categories:

• Production Digital Printing Analysis
• Consulting

Production Digital Printing Analysis

The digital print arena has become a place of constant, fast-paced change. To help print service providers navigate this slippery environment, Caslon has created a research and advisory service for the Production Digital Printing (PDP) market. PDP market analysis follows key trends in digital printing and delivers real time information and strategic insight to help companies realize profits from this fluctuating market.

Custom Consulting

Caslon analysts get involved in custom projects in two main areas. Digital printing equipment vendors work with us to gain a better understanding of market dynamics such as product specs, market segmentation, profiling and qualification, and to develop more effective sales support tools. Globaly 2000 companies use Caslon consultants to execute multi-channel marketing programs, with emphasis on calculating ROI, understanding best practices and selecting vendors.