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![]() | Girl Scouts Raises Funds with Support the Sash Campaign The Girl Scouts Arizona Cactus Pine Council (GSACPC), which serves Girl Scouts throughout Arizona, was seeing a decline in donations and needed a way to cultivate new donors who might participate in an upcoming fundraising campaign. A cross media direct marketing campaign was developed including variable data direct mail, email, Personalized URLs, social media and telemarketing. The campaign saw an overall response rate of 8.2% and average donation amounts rose from $50 to 250. Published 2010 |