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    Resources for creating & delivering direct marketing campaigns
     

    Caslon helps companies leverage digital printing and print on demand technologies to build business. Caslon is a PODi affiliate, and provides content, training, and marketing best practices to PODi members and to the printing industry. Caslon supports direct marketing professionals with digital printing case studies, marketing strategies and marketing tools, like Find a Service Provider.

     
    Girl Scouts Raises Funds with Support the Sash Campaign
    The Girl Scouts Arizona Cactus Pine Council (GSACPC), which serves Girl Scouts throughout Arizona, was seeing a decline in donations and needed a way to cultivate new donors who might participate in an upcoming fundraising campaign. A cross media direct marketing campaign was developed including variable data direct mail, email, Personalized URLs, social media and telemarketing. The campaign saw an overall response rate of 8.2% and average donation amounts rose from $50 to 250.
    Published 2010
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