Resources for creating & delivering digital print driven marketing campaigns
 

Caslon helps companies leverage digital printing and print on demand technologies to build business. Caslon is a PODi affiliate, and provides content, training, and marketing best practices to PODi members and to the printing industry. Caslon supports direct marketing professionals with digital printing case studies, marketing strategies and marketing tools, like Find a Service Provider.

 
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"As a young company in a fast-growing market we look up to PODi for direction-setting and trend-spotting. It helps to be ahead of the curve and wow our customers with the unexpected! Thanks PODi!"
Rajesh Nair
Director
InterMedia Prints
 
Kwik Kopy Design and Print Centre Introduces Multi-Channel Marketing
A Kwik Kopy Design and Print Centre in Pickering, Ontario needed a lead generation program that would drive new customer sales. A campaign was developed that incorporated generic drop mail postcards and personalized direct mail postcards with Personalized URLs. The personalized postcards out performed the generic versions with a direct mail response rate of 5%.
Published 2010
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