Resources for creating & delivering digital print driven marketing campaigns
 

Caslon helps companies leverage digital printing and print on demand technologies to build business. Caslon is a PODi affiliate, and provides content, training, and marketing best practices to PODi members and to the printing industry. Caslon supports direct marketing professionals with digital printing case studies, marketing strategies and marketing tools, like Find a Service Provider.

 
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"Since I've returned from the 2009 AppForum, I've begun many sentences with, 'This is something I picked up from PODi...' Probably the most valuable 3 days I've invested in any outside learning."
Troy Bullock
VP Business Development
Tabs Direct
 
Gannett Tests Direct Mail for Promotion of Advertising Packages
Gannett Co., Inc., an international news and information company, wanted to test the use of direct mail to promote newspaper advertising packages to small businesses. A letter was created that used digital print to vary information based on the recipient company's SIC code. The variable data included the recipient name, redemption code and a sample ad that corresponded with the targeted business.
Published 2010
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