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"PODi continues to play a major role in growing and shaping the digital print industry through research, education and its annual conference - which provides a forum for networking and sharing ideas."
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 | Allegheny College Young Alumni Challenge Allegheny College, a national liberal arts college, wanted to engage its young alumni and increase their participation in an annual college fundraising drive. The marketing strategy was to create a competition among young alumni to see which class year would have the highest participation rate (number of donors). The campaign used direct mail, email and Personalized URLs with personalized landing pages. Published 2010 |
