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    Resources for creating & delivering direct marketing campaigns
     

    Caslon helps companies leverage digital printing and print on demand technologies to build business. Caslon is a PODi affiliate, and provides content, training, and marketing best practices to PODi members and to the printing industry. Caslon supports direct marketing professionals with digital printing case studies, marketing strategies and marketing tools, like Find a Service Provider.

     
    Wallingford Municipal Federal Credit Union Drives Business in Tough Times
    Wallingford Municipal Federal Credit Union (WMFCU) wanted to offer its members a stimulus package that would encourage increased loan activity. Working with ARGA Marketing, a digital print direct mail campaign was developed that would inform credit union members about special loan rates. The direct marketing postcards drove over $1 million in loan activity. The postcards also achieved an ROI of over 2,700% for the first year of interest income.
    Published 2010
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