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![]() | Wallingford Municipal Federal Credit Union Drives Business in Tough Times Wallingford Municipal Federal Credit Union (WMFCU) wanted to offer its members a stimulus package that would encourage increased loan activity. Working with ARGA Marketing, a digital print direct mail campaign was developed that would inform credit union members about special loan rates. The direct marketing postcards drove over $1 million in loan activity. The postcards also achieved an ROI of over 2,700% for the first year of interest income. Published 2010 |