Are you a salesperson who never saw a customer or opportunity that you didn't like? Or maybe a manager who always wants to implement the latest brilliant idea? If yes, you may be a resource-aholic. 

"I like to feed my competitors a steady diet of poison" is one of our all time favorite quotes from one of our members in the label printing space.  The quote became very relevant during our current research project for a prospect qualification tool for members. 

A recent visit to a new PODi member shed light on an interesting way to get warm sales leads. By leveraging mutual relationships they were able to get referrals to new prospects, save time and jump start their sales process.

Having your own case study can be a powerful sales tool and can drive new business for your company. But how do you get your customer to agree to publish a case study? We talked to three  PODi members about how they get approval.