Resources for creating & delivering digital print driven marketing campaigns
 

Caslon helps companies leverage digital printing and print on demand technologies to build business. Caslon is a PODi affiliate, and provides content, training, and marketing best practices to PODi members and to the printing industry. Caslon supports direct marketing professionals with digital printing case studies, marketing strategies and marketing tools, like Find a Service Provider.

 
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"In our business you have to be learning constantly. Any day you're not learning something new about the digital world is a day you are losing ground. We value PODi - it provides a constant stream of new ideas through case studies and other programs."
Al Kennickell
President
Kennickell Print & Global
 
The VMI Foundation Engages Alumni
The VMI Foundation is a private, non-profit corporation that annually raises millions of dollars in gifts and commitments for the Virginia Military Institute. DENMAR Information Technologies developed a a direct marketing campaign that would engage VMI Alumni in a new and relevant manner and gather key information about alumni to be used in future fundraising campaigns. The campaign included email, direct mail, Personalized URLs and video and achieved an overal direct marketing response rate of 23%.
Published 2010
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